Nightwise, a science -driven wellness brand, today announced his mission to bring about a revolution in sleep health with a new class functional sleeping solutions. Driven by his patented intelligent release technology, Nightwise sets a new standard for how consumers approach a healthy, deep sleep combination of clean label science, emotional lifestyle fire and real functional innovation.
Because sleep remains one of the most disadvantaged pillars of Wellness, Nightwise is again defending what a better sleep means for today’s consumers. Legacy OTC Sleep AIDS-Vaak Sedatively-based or one-dimensional melatonin-based and disconnected from holistic health-play no longer to modern expectations.
In their place, Nightwise builds an iconic brand that does more than helping people to fall asleep and stay asleep it allows them to be charged, to think and lead a brighter life with clean, effective products that connect on a personal level and sleep better in a wellness ritual.
“We are not only selling a sleeping supplement,” said Danny Rinaldi, founder and CEO. “We lead a movement to move sleep as a cornerstone of modern well -being – just like hydration, fitness and nutrition have evolved in the health of the consumer. Nightwise has been designed to be a brand that people love, trust and share.”
After a broader trend of functional wellness brands that achieve category-seeing success and a potential for billion dollars through science-supported innovation and lifestyle-driven marketing, Nightwise now redefines the functional sleep. By combining patented science, branding that connects on a personal and emotional level, and authentic celebrity and influencer partnerships, Nightwise builds the next iconic health and well -being brand.
With three differentiated SKU’s-night sleep, sleep + menopause lighting and sleep + prostate support-levert Nightwise 2-in-1 wellness solutions that relate to the root causes of poor sleep, instead of simply masping symptoms. Each product is designed to meet several interconnected needs, so that consumers can sleep better and live better.
“Our intelligent release technology is about trust – familiar ingredients, delivered in the right quantities at the right time, tailored to the natural sleep architecture of the body,” said Scott Forsberg, Chief Innovation Officer of Nightwise. “By supporting every critical phase of the sleep cycle – from the beginning of sleep through deep and brake – we help people to reach real, healthy, functional sleep.”
Building on his early direct-consumer success, Nightwise is preparing for broader expansion of the retail trade, starting with Vitacost, the leading e-commerce wellness platform of Kroger. While the brand scales nationwide, Nightwise is positioned for a large growth in the rapid functional sleep category. During this transition, the original DTC formulations remain available online, so that a seamless customer experience is guaranteed.
“Great sleep is not a luxury. It is essential for health,” Rinaldi added. “We believe that functional sleep is the next chance of white space in the well-being of the consumer and Nightwise is positioned to lead the category.”